company founder, taja siedah, began handcrafting home and body care products out of a need for options for sensitive skin and signature scents of her own.

starting with the just be signature body butters, the word spread about the whipped shea and essential oil mix that keeps skin glowing all day. the scents are created with all people in mind, and our ingredients are safe for all skin types.

we encourage anyone using our products to embrace their natural beauty, to create strides in their own lane, and to just be.